Think of Abu Dhabi, and beaches, wildlife and kayaking among the mangroves, are unlikely to come to mind.
However, a mesmerising immersive event in London aimed to change this perception and bring the very best of the city alive in a very unique way.
We took on the role of running the PR and media for the Stark collective on behalf of TripAdvisor and Abu Dhabi for the Tripadvisor Presents An Immersive Abu Dhabi Experience event at London Outernet.
Our contact list helped bring national newspaper journalists and famous BBC faces along, while coverage across a range of media and online publications before helped bring in the crowds – and after, continued promoting the brands to a different audience.
Despite a short turn-around, the show was an amazing success and great fun to be part of.
A small selection of coverage:
